Why You Should Watch: My Bloody Valentine 3D

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From IMDb: Tom returns to his hometown on the tenth anniversary of the Valentine’s night massacre that claimed the lives of 22 people. Instead of a homecoming, Tom finds himself suspected of committing the murders, and it seems like his old flame is the only one that believes he’s innocent.

My Bloody Valentine 3D does for Valentine’s Day what Black Christmas (2006) does for Christmas; it takes a perverse delight in twisting the otherwise happy holiday it is associated with. It has love triangles, cheating, motel room rendezvouses, and long-held grudges & resentments propelling it forward to an explosive conclusion. This isn’t a good movie by any means, but it is an awesomely bad movie.

The only thing more gratuitous than the violence in this movie is its use of 3D effects. There are plenty of shots in the film used merely to showcase the 3D technology with axes and body parts constantly flying at the screen. I highly recommend watching this with 3D capabilities turned on, but even without them the film is entertaining. As noted in the AV Club review, “The only question that director Patrick Lussier and screenwriters Todd Farmer and Zane Smith seem to have asked themselves in making My Bloody Valentine is “What would look cool in 3D?” It promoted its 3D effects almost as much as the movie itself. Check out this fourth wall breaking TV spot:

I also think My Bloody Valentine 3D has one of the best openings of any slasher movie in history. The initial moments are a barrage of newspaper clippings and interviews coming at the screen, detailing a series of tragic events that lead up to the present day story. In a sense, the flashbacks function as the remake of the original, and the present day story can be seen as a sequel.

Although it revels in being a straightforward slasher and a love letter to gore hounds, I am drawn to the self-aware melodrama and twists the story presents. It feels like a hyper violent episode of teen soap opera, and I am here for that type of nonsense. The movie had me second guessing myself on the killer till the very end when it finally gives us the reveal in a surprisingly creepy way. I also enjoy some of the set pieces. There is a neat chase sequence through an empty grocery store at night which forces a wife and a mistress to team up against the killer. I’ve worked in malls, and it is creepy to be nearly alone in a large place that is typically full of life. Every little noise at in a place like that at night is unnerving, so I’m glad this film incorporated that feeling.

My Bloody Valentine 3D is a simply yet indulgent guilty pleasure, best enjoyed with company and a few adult beverages.

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